Customer referral programs
Customer referral programs
Give regulars a reason to recommend you.
Offer a business-defined noncash reward after a referred new customer completes a qualifying paid purchase. An optional welcome benefit can help the friend decide to visit.
No card required. Nothing charged at trial end.
A concrete starting point
Illustrative fictional salon: an eligible first paid appointment earns the referrer a free add-on at a future visit. The friend may receive a separately defined welcome benefit. The salon chooses cost, expiry and minimum spend.
Fictional customer card · illustration
North Street Café
Customer referral reward
Share a personal referral link
A qualifying first paid purchase by a new friend earns the stated noncash reward.
Private card for staff lookup · scanning does not earn
How the work moves forward
- 1
In Programs, select Customer referrals.
- 2
Set the noncash referrer reward, optional welcome benefit and qualifying rules.
- 3
Customers enroll and share their personal card link.
- 4
Staff record the referred customer’s qualifying first paid purchase.
- 5
An eligible referrer reward becomes available under the program rules.
Sharing is not earning
A click or enrollment does not earn a reward. The referral engine checks first-purchase qualification, duplicate records, self-referral and configured caps; these checks are not a promise that all fraud is impossible.
Noncash means a merchant benefit
Use a free item, service benefit or stated discount redemption. It is not a transferable cash wallet or an affiliate payout. The business remains responsible for fulfillment.
Combining benefits needs review
Buyer loyalty, welcome benefit and referrer reward are separate. Configure supported combining rules and train staff. Do not assume the legacy monetary affiliate path shares the same atomic purchase operation.
Plan fit
Customer referrals are included in Rise and Summit, not Spark. A dedicated Milo customer-referral action is not yet wired; the Programs editor is the supported setup path.
Good questions
Can I offer a free item rather than cash?
Yes. That is the purpose of this program type.
Will every referred friend count?
Only a qualifying new customer and paid purchase that meet your disclosed rules.
Build a program around your business.
No card required. Nothing charged at trial end.